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InterAction
InterAction is the largest alliance of international NGOs in the United States. They mobilize their members to think and act collectively to serve the world’s poor and vulnerable.
Merry Alderman Design created a 75-page Freshman Briefing Book to educate new members of Congress about the essential work of InterAction.
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Printed Stuff
Infographics
Annual Reports
The Challenge
InterAction needed a wide-ranging briefing book to introduce and promote their work to the incoming class of freshman lawmakers.
It had to be comprehensive while holding the attention of busy and overwhelmed staff and Congress members.
The Challenge
InterAction needed a wide-ranging briefing book to introduce and promote their work to the incoming class of freshman lawmakers.
It had to be comprehensive while holding the attention of busy and overwhelmed staff and congress members.
The Solution
We worked with InterAction to create a 75-page briefing book that was easy to navigate, read and digest.
- Each section opened with bold images, colors and an infographic.
- We used highly evocative photography.
- High-quality paper made the book feel like a keepsake, rather than a throwaway.
We also developed an executive summary to promote their work on Capitol Hill.
The Solution
We worked with InterAction to create a 75 page briefing book that was easy to navigate, read and digest.
- Each section opened with bold images, colors, and an infographic.
- We used highly evocative photography.
- High quality paper made the book feel like a keep-sake, rather than a throw-away.
We also developed a quick primer or executive Summary to promote their work on Capitol Hill.
Unified design with compelling images
InterAction has a strong brand with great colors and typography for us to work with. We took dense material that could easily be tossed aside and created an eye-catching centerpiece on any conference table.
