Logo Design | Brand Identity
EPIC | Michigan State University
EPIC is a research center based out of the College of Education at Michigan State University. They were doing great research that was going unnoticed without a brand, logo or website.
We built a brand identity, a new logo, website, and a suite of printed materials to change all that.
STEP ONE | Logo DesiGN
Building a brand from scratch requires research, patience and well-designed building blocks. The first building block is the logo. We designed a number of logo concepts (seen below). Each one would have taken us in a different direction for the build-out of the brand.
STEP TWO | Website design
With the design of the new logo in place, we built a visual identity around the logo that created the framework for the colors, typography and overall design of the new website.
STEP THREE | collateral materials
The website needed to be a place where EPIC could push its research research out into the world, but they also needed hard copies. We developed templates for white papers, power point presentations, research briefs and other long-form research that could easily be printed or pushed out through the website. We also developed a social media strategy.