Logo Design | Brand Identity

EPIC | Michigan State University

EPIC is a research center based out of the College of Education at Michigan State University. They were doing great research that was going unnoticed without a brand, logo or website. 

We built a brand identity, a new logo, website, and a suite of printed materials to change all that.  


Logo Design
Brand Identity


March 2019

The Challenge

EPIC is a research center devoted to the idea that rigorous evidence can improve education policy, and, ultimately, students’ lives. Using cutting-edge methods, they create actionable research to create and implement new policy.

None of that was making an impact with an out-of-date logo and a lack-luster web-presence (seen here).

The Solution

Working with our partners at 5e Communications, we developed a clean, clear and engaging brand identity, logo and website.

  • A new logo conveyed solid but out-of-the-box, actionable research
  • Social media strategy that showed impact and encouraged engagement
  • A fully responsive website with easy-to-use and maintain content management system

Additionally, we created a social media strategy to launch the new website and stoke excitement about EPIC in the field of education research.

STEP ONE | Logo DesiGN

Building a brand from scratch requires research, patience and well-designed building blocks.  The first building block is the logo.  We designed a number of logo concepts (seen below).  Each one would have taken us in a different direction for the build-out of the brand. 

STEP TWO | Website design

With the design of the new logo in place, we built a visual identity around the logo that created the framework for the colors, typography and overall design of the new website.

STEP THREE | collateral materials

The website needed to be a place where EPIC could push its research research out into the world, but they also needed hard copies. We developed templates for white papers, power point presentations, research briefs and other long-form research that could easily be printed or pushed out through the website.  We also developed a social media strategy.

Power Point Template

Social Media | Website Launch