Merry Alderman Design

Brand Identity

Exceptional brands appeal to audiences on both intellectual and emotional levels. They grow in recognition and loyalty.

We build brands with bold creativity and level-headed strategy.

Featured Projects

A sampling of brand identity projects created by Merry Alderman Design

EPIC | Michigan State University

EPIC is a research center devoted to the idea that rigorous evidence can improve education policy and, ultimately, students’ lives. Using cutting-edge methods, EPIC creates actionable research to implement new policy. 

None of that was making an impact with an out-of-date logo and a lackluster web presence.

DC WISE | Empowering Women

DC Wise came to us looking for a new website, but their logo was woefully out of date. We worked together to quickly rebrand the organization with a new logo and website that better demonstrated the powerful work they were doing to support women and children in Washington, DC. 

5e | Strategic STORYTELLING

5e is a nimble communications, marketing and branding firm that helps change-making organizations craft, tell and share their stories.

Merry Alderman Design created a logo, website and overall look for our frequent collaborator and in-house strategy and communications guru.

Sustainable Futures | Charter School

The Sustainable Futures Public Charter School was looking for a logo, brand and identity that clearly articulated who they are, what type of school they were building and why their model works for at-risk students.  Those ambitions directed our creative process as we developed a full brand around the school in its founding years.