PRINT | brochure, annual report and Strategic Plan

FreshFarm

Washington, DC

FreshFarm is more than a collection of Farmers Markets – it is an organization with a vision to create food access, economic development, and thriving communities through hands-on education, farmers markets, and food distribution programs. They came to us because they need marketing materials, but also an annual report, but also a strategic plan, but also a capital campaign brochure, but also…

We sat down and found a way to create a multi-purpose brochure that would fit all of their needs – and stick to their budget.

The Creative Process

It was clear from the first meeting that FreshFarm had a great brand in place that needed some design support from an outside professional to bring it all together.

While we were originally hired to design a small piece for the development team, once the marketing team saw our work, we were hired to bring some order to a suite of deliverables that included their annual report and strategic plan.

One Brochure, Many Functions

After talking to all of the stakeholders, we worked with the marketing and devlopment team to create a single brochure to showcase the organization as a whole with the added flexibility of adding inserts to the brochure at the back.

While the brochure itself was evergreen, each insert was designed with a specific purpose: a fact sheet about individual farmers markets, a budget overview for donors, the annual report, the 5-year strategic plan, or even a one-sheet for a meeting with a potential donor.

The brochure essentially became the best folder ever. Print magic.

Additional Work for Fresh Farm

Additionally, Merry Alderman Design created a library of icons and graphics for FreshFarm that help the organization best articulate their mission and purpose. This may seem simple, but the creation of the perfect icon is be a thoughtful and sometime time-intensive process.

icon [ahy-kon]
1. digital technoogy. a picture or symbol. visual representation of an object, action, or idea that conveys information in a way that’s easy to recognize and remember.