Merry Alderman Design

Brand Identity

Exceptional brands appeal to audiences on both intellectual and emotional levels. They grow in recognition and loyalty.

We build brands with bold creativity and level-headed strategy.

Featured Projects

A sampling of brand identity projects created by Merry Alderman Design

EPIC | Michigan State University

EPIC is a research center devoted to the idea that rigorous evidence can improve education policy and, ultimately, students’ lives. Using cutting-edge methods, EPIC creates actionable research to implement new policy. 

None of that was making an impact with an out-of-date logo and a lackluster web presence.

DC WISE | Empowering Women

DC Wise came to us looking for a new website, but their logo was woefully out of date. We worked together to quickly rebrand the organization with a new logo and website that better demonstrated the powerful work they were doing to support women and children in Washington, DC. 

BTB Save the Date

BIG TREE BOATING | 25th Anniversary

Big Tree Boating is a small community-run sailing program in Islesboro, ME . As the organization turned 25, Merry Alderman Design spear-headed a summer-long fundraising campaign to raise $200,000 to seed an endowment fund for the organization, enabling Big Tree to keep fees low, purchase a fleet of new boats and continue to bring the joy of sailing to the next generation. 

5e | Strategic STORYTELLING

5e is a nimble communications, marketing and branding firm that helps change-making organizations craft, tell and share their stories.

Merry Alderman Design created a logo, website and overall look for our frequent collaborator and in-house strategy and communications guru.