REBRAND | logo, brand, website, brochure, strategic planning
Building Hope
Washington, DC
Finding a long-term facility is a challenge for public charter schools and an impediment to their success and sustainability. Building Hope, a national nonprofit, exists to help charters overcome their facility challenges so they can focus on their mission of educating students.
We gave Building Hope a new brand, a refreshed logo and a modern new website and brochure to go with it.
Categories
Brand Identity
Logo
Website
Marketing
Strategic Planning
Printed Stuff
The Challenge
Over 20 years, Building Hope had established a strong portfolio of school construction and financing projects. However the organization had not consistently invested in marketing, and no one on staff was managing Building Hope’s brand and story, resulting in a hodgepodge of customer-facing marketing materials, unprofessional-looking presentations, an outdated website that didn’t convey Building Hope’s national footprint, and no shared understanding within the organization of their brand voice and identity.
The Solution
Working with our partner at 5e, Merry Alderman Design started with in-depth research about the organization, interviewing leadership, staff, school leaders, investors and partners. We synthesized what we heard into a coherent brand voice that established Building Hope as authoritative, collaborative and persistent in all they do for charter schools.
Through a refreshed logo, overhauled website and accompanying print materials, we established visual ways to differentiate Building Hope’s business units. We produced a series of case studies that showcased Building Hope projects throughout the country and connected the organization’s work to each school’s success and sustainability.
Note: We do not maintain this site. What you see here is what we designed and implemented for Building Hope. They have since made updates to the site.
Additional WORK FOR BUILDING HOPE
As a way to both differentiate and unify the three streams of business that Builing Hope work in, we created a library of icons for Building Hope that serves as way-finding points throughout the website and printed materials.
icon [ahy-kon]
1. digital technoogy. a picture or symbol. visual representation of an object, action, or idea that conveys information in a way that’s easy to recognize and remember.
School Finance
School Construction
School Services
Charter Support Unit
We redesigned the website of the Charter Support Unit, which was a Building Hope project funded by the U.S. Department of Education. Testimonials from school leaders and partners are sprinkled throughout the website.
