Logo & Brand Identity

CLIENT:  Field To City Market

The Challenge

The owner of this local organic market was looking to transform what had previously been a small corner bodega into a thriving community market with local, organic produce and delivery service.  The budget was small and the needs were big from logo and business cards to branded swag, signage and 12 foot murals to a new website that was user-friendly and modern.


The Solution

Merry Alderman Design created an entire brand identity for Field to City  – a local organic market.  We designed a new logo, full suite of printed materials (business cards, envelopes, brochure), a mural for the exterior of the store and the front-end design for a new website.


4808 17th Street NW
Washington, DC 20011

917.821.9269 | 202.232.3677


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