Client: YWCA – Stand Against Racism
YWCA was looking to revamp the logo and the general look and feel of one of the its most powerful and influential campaigns: STAND AGAINST RACISM. This signature campaign of YWCA USA aims to build community among those who work for racial justice and is part of the YWCA’s larger national strategy to fulfill their mission of eliminating racism. The logo has to work as a national brand that could also “go local” for use by each YWCA chapter across America.
Working with the national marketing team we developed a logo that was versatile, clean and adaptable. We designed multiple options (many pictured below) and winnowed the choices down to the final product. You can see the logo in action across the country at local YWCA’s and on the Stand Against Racism website.
Client: YWCA – Leadership & Capacity Building Institute
YWCA came to Merry Alderman Design with a request to create a logo and brand around a long running program. Up to this point, the annual conference didn’t have a logo or brand identity and attendance had been dwindling. Creating a new brand for the conference was the first step towards growing interest in and attendance by younger members of the YWCA leadership and broader community.
We designed a clean new logo with a substantially more modern feel than any of the materials LCBI has used in the past. We focused on the core principles of the institute to promote unity, collaboration and building human capacity within the organization. Alternate concepts are pictured below.