Logo & Brand Identity
CLIENT: National Association of Letter Carriers
Merry Alderman Design created a new logo and brand assets for the political action committee of the National Association of Letter Carriers. Worked closely with the political director to find the right balance of old traditions and innovations to create a dynamic logo that would resonate with Letter Carriers of every age, race and political leaning.
Created brochures, pins, water bottles and a variety of other assets with brand identity, click images below to expand.
There are a number of ways to approach any logo project, here are a few alternate concepts that Merry Alderman Design created for the NALC Political Fund to consider. While they ultimate chose the logo above, the director of the PAC wanted to see a number of different approaches to the project.